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subject · Digital Marketing Manager

Analytics

Analytics for Digital Marketing Manager on CareerPlane — 3 practical, sandbox-driven topics. Pick a topic to open its interactive lesson.

3 / topics
in the subject
3 / pages
topic pages
L1–L2 / priority
core fundamentals

Topics in Analytics

03 topics · 03 pages
TOPIC · 01

Google Analytics 4 — Events / Funnels / Conversions / Audiences

priority 1 Professional analyticsga4eventsfunnelsconversionsattributionaudiencesgtm
TOPIC · 02

Conversion Rate Optimization (CRO) — Landing Pages & A/B Tests

priority 1 Professional analyticscroab-testlanding-pageheatmaphotjarconversion-funnel
TOPIC · 03

Marketing Attribution Models — First Touch / Last Touch / Data-Driven / MMM

priority 2 Professional analyticsattributionfirst-touchlast-touchdata-drivenmmmmarketing
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