topic · Analytics

Conversion Rate Optimization (CRO) — Landing Pages & A/B Tests

Analytics skills for the Digital Marketing Manager career path. Filter, model, and reason about the real data this role works with every day.

Professional Mid priority 1 Sandbox & Simulation Sandbox & Interactive Quiz
What you'll learn

Analytics skills for the Digital Marketing Manager

Building on Google Analytics 4, this lesson focuses on the practical Analytics toolkit a working Digital Marketing Manager reaches for on the job.

analyticscroab-testlanding-pageheatmaphotjarconversion-funnel
Sandbox preview

Try the first query

-- Analytics — your first interaction
SELECT example, value
FROM analytics_dataset
WHERE priority = '1'
  AND career = 'Digital Marketing Manager';

preview · Sprint-2 will replace this with a live runner
Next up in this path

Email Marketing Automation (Klaviyo / Mailchimp)

Once this topic clicks, the recommended next step keeps the learning streak going on adjacent skills in the same career path.

continue path →
Build status

Sprint-1 stub

This is the Sprint-1 stub for ai.careerplane.marketing-sales.digital-marketing-manager.analytics.cro. The fully-generated topic page (sandbox + quiz + AI hints + interactive tooling) lands in Sprint-2 at static/content/marketing-sales/Digital Marketing Manager/Analytics/Conversion Rate Optimization (CRO) — Landing Pages & A/B Tests/index.html (per arch/memo.md → D-2026-04-22-13). The //go:embed all:static directive auto-serves it on the next container rebuild — no server-code change needed.

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